“Cheap Engagement Rings:” A Top Internet Search
Tuesday, February 24th, 2009Over the past several months, internet searches for “cheap engagement rings” have increased by approximately 40% as reported by the Today Show, Raleigh News & Observer, and others. What this tells us is two things: diamond shoppers aren’t looking to overspend, and more importantly, people are still in love!
So now the question is, when someone types “cheap engagement rings” into a search engine, what are they really looking for? Surely they’re not interested in a poor quality piece. Most, if not all people, want to get more bang for their buck. The most literal translation of the “cheap engagement ring” would go something like “highest-quality-possible-for-a-low-price” engagement ring. Of course, we know no one is going to type that. So, cheap it is. For all those internet searchers in need to proclaim their undying love while still maintaining a positive balance in your bank account, we give you Love for Less, a collection of knock-out engagement rings all priced at $2,000 and under.
Over the past decade, the amount of dollars spent on a diamond engagement ring has been influenced by the pressure to impress and our “Super-Size-Me” society. Many shoppers are intimidated by the old rule that their ring purchase should be equal to three months salary. While a high budget may be doable for some shoppers, most of us are looking to save our money, particularly in times such as these. Yet, even with the uncertain markets, the tumultuous economy, and the influences of the likes of Suzie Orman, the symbol of commitment that is the diamond engagement ring remains strong.
So, when shopping for your diamond engagement ring, remember that estate and vintage pieces offer great buys that won’t kill your budget. More importantly, be sure that you’re not compromising your quality for a lower price! If you know the right places to shop, you’ll be sure to get your money’s worth!

